Shopify Analytics is a feature that allows merchants to view detailed data about their shop's performance, traffic, and conversions. This data can help merchants understand how their shop is performing, identify areas where they could make improvements, and track the effectiveness of their marketing efforts. Shopify Analytics is included with all Shopify plans, and can be accessed through the Shopify Admin. To use it, merchants simply need to connect their shop to Google Analytics.
Shopify Analytics is available to all merchants who have a Shopify account. It can be accessed from the Shopify Dashboard, and provides reports on the following topics:
- Traffic sources: See where your visitors are coming from (e.g. Google, Facebook, Twitter)
- Product performance: See which products are selling well and generating the most revenue
- Order information: View details about your orders
How to Use Shopify Analytics to Grow Your Online Store
Shopify's analytics can be used in a number of ways to help grow your online store. For example, you can use the insights generated by Shopify's analytics to determine which products are selling well and which ones aren't. You can then use this information to make strategic decisions about what products to stock more of and which ones to remove from your inventory.
You can also use Shopify's analytics to track your marketing efforts. By tracking the number of visitors who come to your store through each marketing channel, you can determine which channels are most effective for bringing traffic to your store. This information can then be used to focus your marketing efforts on the channels that are most effective for reaching your target audience.
Setting up Google Analytics - Shopify
If you're looking to set up Google Analytics on your Shopify store, there are a few steps that you'll need to take. After Google Analytics is installed, it will track all of the traffic that comes to your store, including pageviews, unique visitors, and other important metrics.
First, create a Google Analytics account if you don't already have one. Then, find the tracking code for your website. In Shopify, this code can be found in the Admin section of your store. Copy the code and paste it into the Google Analytics Tracking Code box on the Settings page of your Google Analytics account.
Finally, verify that your Shopify store is linked to your Google Analytics account.
Shopify analytics discrepancies
It's not uncommon for there to be discrepancies between Shopify's analytics and those of other platforms, such as Google Analytics. This is because Shopify's analytics are designed to give you a more comprehensive view of your sales and traffic data, while Google Analytics is designed to provide website owners with information on things like how people are finding their website and what pages they're visiting.
There are a few things you can do to try and resolve the discrepancy: first, make sure that you've properly linked your Shopify account with your Google Analytics account. Next, check to see if there are any filters or exclude rules in place in your Google Analytics account that might be causing data from Shopify to be filtered out.
Shopify Analytics Support
Gloria W. Maldonado, CTO
1312 5th Ave N.
Nashville, TN 37208
Shopify Analytics Help Center
Looking to get more out of your Shopify analytics? Check out our handy Help Center for tips and tricks. From understanding your traffic sources to uncovering the best times to run promotions, we've got you covered. Plus, our expert support team is always here to help if you need a hand. So what are you waiting for? Start exploring today!